Coastal athletics are coming together in one sun-soaked weekend with its annual Santa Monica Pier 360 Beach Festival. Held each summer along the iconic pier—the birthplace of “Muscle Beach” in the 1930s—this annual event keeps that tradition in its roots with a mix of competition, community and, of course, classic California vibes.
Competitions happening that weekend include paddleboard races, ocean swims, lifeguard competitions, beach volleyball tournaments and surfing. But if you’re less of an involved person and more of a laid-back spectator, there is still plenty to do here. Wander the free, family-friendly festival with live music, vendors, food trucks and more, plus the Museum of Beach Life. This immersive exhibit honors the Pier’s influence on Southern California culture, featuring surf and paddle memorabilia and stories from the legends.
Whether you’re racing, watching or just soaking it all in, Pier 360 is summer on the West Coast at its most iconic. Learn more at santamonicapier.org/pier360. Plan your trip at santamonica.com.